Q. Where can I find information for my MKT 319 Sports Marketing Class Project?
Last Updated: Feb 26, 2018 Views: 5
There are several useful databases that can be found in the Sports, Media & Entertainment Research Guide
Statista is very useful for sports category such as eSports. However, you may find specific brand information like League of Legends, also.
SMA provides in-depth fan market demographics for major sports categories.
ProQuest has many newspaper and trade magazine articles that cover a broad range of topics.
In addition, there is an extensive Sports Marketing Handbook
RKMA Business Reference Handbooks
The Sports Marketing Handbook has a wealth of marketing information for all the major sports categories, and events.